Refresher
2024
In a crowded beverage market, Refresher’s redesign set out to do more than stand out — it set out to redefine. Recognising that minor updates wouldn't shift perception, the brand underwent a complete transformation rooted in authenticity and bold visual storytelling.
The design direction embraced heritage as a tool for renewal. The new logotype nods to vintage aesthetics with sharp, contemporary detailing — evoking the crispness of a first sip.
Instead of relying on generic digital imagery, the brand introduced hand-drawn illustrations tailored to each flavour, adding a crafted, human touch that feels rare in mass-market packaging.
Colour played a strategic role: a carefully curated palette strikes a balance between approachability and shelf impact — soft enough for daily appeal, vibrant enough to command attention.
The result is a cohesive identity that feels both familiar and fresh. Through thoughtful collaboration, the redesign brought new clarity to what Refresher stands for - a drink that values character, craft, and a quiet kind of confidence in a noisy market.
