Royal Crown Cola
2024
Bringing Southern heritage to life, the refreshed branding celebrates bold flavour and pure cane sugar sweetness. Created through close teamwork, it blends nostalgic charm with a friendly, modern feel — a true classic reimagined for today.
The updated logotype features increased
contrast, a vintage style, and improved
angles and spacing, all while omitting texture
for a cleaner and more distinct appearance.
The updated logotype features increased
contrast, a vintage style, and improved
angles and spacing, all while omitting texture
for a cleaner and more distinct appearance.
Claud A. Hatcher's portrait, designed to reflect the
product’s aesthetic, conveys honor and enhances
the brand's lineage. It is vectorized for versatile,
high-quality use beyond mere packaging.
eripheral grip points inspired by the 1905 bottle, echoing the emblem once printed on the brand’s early vintage designs.
